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Project:
Garnier Fructis brand destination site
The primary destination for the Fructis brand in the United States grew organically since its initial design and needed to accomodate new features. The challenge of integrating content into an existing framework lead to the design of new interaction paradigms that made the site more scalable and agile. New promotions were more focused and actionable.
The project also spurred a presentation about "unbreakable IA" that discussed patterns that allow for growth within a constrained space. |
My Role:
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Information Architecture |
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Interaction Design |
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