The Art of the Chicken
 
Visit the site:
www.artofthechicken.com

Services Provided:
• Internet Needs Analysis
• Web Design
• Web Development
• Custom Content Management Tool
• Search Engine Marketing Plan

What we set out to do:
After asking a bunch of pertinent questions it was determined that this little chicken restaurant in the seasonal resort town of Ludlow, Vermont needed a site that would inform vacationers as well as the local folks. Our research determined three primary and two secondary channels through which visitors planned their trips. The Art of the Chicken knew that once the site was built we needed to get the word out through those channels.

Once the site was live and the word was out, a content management tool was built so that the owners of the Art of the Chicken could keep their web presence up to date and relevant.

The Results:
The content management tool has kept the content fresh and the search engine marketing implementation has driven four times more traffic to the site than the client expected.