Smart Mortgage Moves
 
Visit the site:
www.smartmortgagemoves.com

Services Provided:
• Internet Needs Analysis
• Web Design
• Web Development
• Custom Reporting Tool
• Search Engine Marketing Plan

What we set out to do:
The team at Smart Mortgage Moves provides more than just mortgage advice. They provide equity managment solutions that consider all of their client's financial goals. The site needed to be a resource for prospects and a productivity tool for clients and referral partners.

Pryslak Design developed a content plan that would optimize the organic ranking within popular search engines.

We also built a mortgage application that accounted for "The Point of Whatever-ness". We researched user reactions to long forms to determine the point at which they may lose interest or be likely to enter errant information due to next-step-fatigue.

The Results:
The resulting online mortgage application features a drop off rate of less than one percent and very high accuracy. Productivity is up and costs are down. The content plan that we established has the site steadily, and organically, climbing the ranks for our targeted search terms.